Irrational Behavior From the Otherwise Rational

Sway is a book dedicated to revealing the “irresistible pull of irrational behavior,” that causes otherwise completely intelligent and experienced individuals to make poor decisions.

Authors Ori and Rom Brafman show how this happens in business deals, plane flights, NBA drafts, and even relationships.

What the heck does the NBA have to do with love? Really, absolutely nothing.

What the two do have in common though is a trend of irrational behaviors, caused by very certain factors.

One of the most frequent questions I hear about relationships is, “Why can’t I just break up with him/her?”

Or how about this one–“Why the heck is he/she with her/him? They’re an awful partner! How can they put up with that time and time again?”

These questions are pretty impossible to answer, because every relationship is case-by-case, and I’m not fond of generalizing either.

But through the Brafman lens, we can identify a few factors that can help solve these questions.

Check out my video below to hear what Sway is all about!

Here’s the four causes of long-lasting, unhealthy relationships listed out just in case you want to look them up later:

1. Diagnosis bias
2. Value attribution
3. Aversion to loss
4. Commitment

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I highly recommend everyone check this book out, whether you’re trying to solve a relationship crisis or analyze the War in Iraq.